Signature service · 01
The Collection · 01

Private
Concierge

A single dedicated lifestyle manager — silent, anticipatory, entirely yours — orchestrating every hour of your stay across the Kingdom.

24 / 7Private line
1:1Dedicated manager
10Languages served
< 60 minFirst answer
A Noor Concierge lifestyle manager at a private residence in Marrakech
Discretion

NDA-bound. No directory. Your stay is never discussed, published, or referenced.

Anticipation

Preferences briefed before arrival — temperature, cuisine, scent, music, pace.

Singularity

One name, one line, one answer. You never repeat yourself, ever.

On the service

Noor Concierge is not a booking platform, nor an agency. It is a private atelier — a handful of senior lifestyle managers based in Marrakech, Casablanca and Tangier, each with ten years or more inside the Kingdom's finest houses.

From the moment you confirm, your manager becomes a quiet presence — reading the itinerary in your name, cross-checking every reservation, holding keys, cars, chefs, and security in reserve. You see none of this. You see only the door that opens before you reach it, the table that was waiting, the suite that already knew the temperature you preferred.

We operate in partnership with Royal Mansour, Mamounia, Mandarin Oriental, Selman, El Fenn, Es Saadi and a small circle of private riads held under preferential rate. When those houses are full, we open ones that are not on any list.

What we orchestrate

A single hand,
an entire kingdom.

Twelve disciplines under one manager — from the first message to the final farewell. You address one person; we address the rest.

01

Residences & Riads

Private suite holds at Royal Mansour, La Mamounia, Mandarin Oriental, Selman, Es Saadi and Naoura Barrière. Entire-property riads in the Medina — El Fenn, La Sultana, Beldi Country Club. Villas with staff in Palmeraie, Essaouira, and the Atlas.

  • Preferential rate
  • Entire buyout
  • Staff & chef
  • Kids' nursery
02

Restaurants & Chefs

Michelin-level tables in Marrakech, Casablanca and Tangier — and Moroccan chefs in residence at your riad.

  • Last-minute
  • Private dining
  • Dietary briefs
03

Chauffeur & Fleet

Mercedes-Maybach S-Class, V-Class VIP, Range Rover Autobiography. Trained bilingual chauffeurs from our academy.

  • Multi-day
  • Convoy
  • Armoured
04

Private Aviation

Jets and helicopters from Menara, Casablanca, Tangier and Rabat — intra-Morocco and beyond.

  • AS350 heli
  • Fixed-wing
  • Tarmac access
05

VIP Security

Former military close protection, residential security, secure movement, covert escorts — English, French and Arabic.

  • CP officers
  • Residence
  • Advance party
06

Fast-Track & Arrival

VIP salon access, private immigration, tarmac greet. You walk from aircraft to chauffeur without a queue.

  • RAK salon
  • CMN salon
  • Diplomatic lane
07

Wellness & Hammam

Private hammam rituals, in-suite treatments, yoga and meditation led by senior Moroccan practitioners.

  • In-suite
  • Medical-grade
08

Private Shopping

Atelier appointments in the Medina, rug and antique curators, personal styling, after-hours boutique access.

  • Ateliers
  • Appraisal
  • Shipping
09

Bespoke Experiences

A Berber camp under Saharan stars, a hot-air balloon at dawn over the Atlas, a gnawa session in a riad courtyard, a horse at sunrise in the Agafay, falconry, dune motorbikes. Composed to your rhythm.

  • Sahara bivouac
  • Agafay
  • Atlas trek
  • Gnawa
  • Falconry
10 — 12

And every smaller line between.

A forgotten passport, a birthday cake at 2 a.m., a specialist doctor, a florist before a proposal, a private Quran reciter, a ring resized before a dinner. Nothing is small to us. Nothing is refused.

A day, composed

A Tuesday in
Marrakech, privately.

One rhythm, one manager, no friction — an example of how a single day unfolds when you have delegated the logistics entirely.

07:30

A silent breakfast on the terrace

Your suite at Mamounia. The table is laid exactly as you asked on day one — Moroccan pastries, fresh date milk, a selected paper in English. Your manager has already confirmed the day's three moving parts. You see none of it.

09:00

The S-Class at the gate

Mercedes-Maybach, cream leather, chilled water, scented as requested. Adil at the wheel — seven years with the Maison. He knows you do not like small talk in the morning.

10:15

Private visit of the Yves Saint Laurent garden

Before public opening. Your guide is a curator, not a hired docent — speaks four languages, answers every question in full. The garden is yours alone for forty minutes.

13:00

Lunch at El Fenn, rooftop

The table your manager has held since Monday. A pescatarian menu — briefed before arrival — composed by the chef in consultation with your allergies.

16:00

A rug atelier in the Medina

After hours, doors closed to other visitors. The owner, a fourth-generation weaver, lays out seventy pieces over mint tea. Three are shipped home that evening.

19:30

Hammam ritual, in suite

The senior therapist from Selman arrives at your riad. Ninety minutes, candlelight, ghassoul clay, rose water. Your rooms return to temperature before you step out.

21:00

A private Moroccan chef at your table

Not a restaurant. Chef Karim cooks in your riad — six courses, a single gnawa musician in the courtyard. Your manager is already planning tomorrow, quietly, elsewhere.

Engagements

Three ways to
engage the Maison.

All engagements begin with a confidential brief and a dedicated lifestyle manager. Extended stays and year-round arrangements are quoted privately.

Your Morocco, privately composed.

Tell us the dates. We will answer within the hour, in the language of your choice.

Begin the conversation